I don't have a dirty mind, just a sexy imagination

 

The brief:

The brief asked us to provide a branded booklet for a brand that we love/hate and direct a photo shoot for this brand providing a piece of writing that serves as both entertainment and brand value and awareness creation. amongst home-owners.

 

The concept:

The concept “A bridge between your imagination and reality” revolves around the best feature of the product, which is that it gives the consumer the ability to create anything, they could possibly imagine at the click of a button.

 

The book:

As the product’s best feature is its 3 dimensions I decided to design copy that played with conventional 2-dimensional Disney stories by adding another reality dimension them. I The branded book contains humorous subject matter that will appeal to an older target audience (who are earning enough money to afford the product).