A war between brothers

The Brief:

Create brand awareness, attract a younger target market and improve the current market and brand perceptions about the auction industry.

The concept: 

“GPS”- Guiding your Personal Search

We created an online campaign for Dales Bros. called “#DBbidwars”. 

A hashtag has been used because it has become a primary function in social media marketing, because one tweet can be seen by hundreds or even millions of other users therefore increasing Dales Bros. reach.