Straight from Ouma's proverbial mouth

The brief:

The brief requirements were simply to encourage people to have an Ouma rusk everyday regardless of the season or time through print adverts. The challenges faced were that the brand is already well established as a wintertime snack that is accompanied by hot beverages.

 

The concept:

The concept for this campaign is that “anytime is a good time” for an Ouma rusk. This enhances the idea that rusks should be eaten any time because they are easy, on the go snacks for anyone to enjoy. I’ve tied this in by introducing new and convenient Ouma single rusk packs.